Piñaq, a renowned liqueur brand, faced the challenge of stagnant growth and sought ways to magnify its brand visibility and sales. They partnered with us to revamp their digital marketing approach, focusing primarily on Facebook ads and conversion rate optimization (CRO). This case study delves into the strategies employed and the impressive outcomes they yielded.

1. Elevate brand awareness among target audiences on Facebook.
2. Increase online and offline sales by leveraging Facebook's advertising platform.
3. Enhance the brand's website conversion rate through optimization.

1. Audience Segmentation and Targeting:
   We identified and segmented the brand’s target demographics using Facebook's audience insights. This allowed us to craft tailored ad campaigns that resonate with each audience segment.
2. Creative Development:
   Collaborating with Piñaq, we developed visually captivating ad creatives highlighting the brand's unique selling points. A/B tests were run on creative formats to identify the most engaging visuals and copy.
3. Conversion Rate Optimization (CRO):
   We revamped Piñaq’s landing pages to align with our ad campaigns better. A/B testing, heatmaps, and session recordings were used to identify and rectify any friction points in the user journey.
4. Performance Monitoring and Iteration:
   We continuously monitored campaign performance using Facebook’s analytics tools. Low-performing ads were tweaked or replaced, and successful strategies were scaled up.