Conversion Rate Optimization
Shopify Store
Paid Advertising
How Piñaq Liqueur Achieved a 6x Return on Ad Spend and Boosted Sales by 64% Year Over Year
Step 01
Piñaq, a renowned liqueur brand, faced the challenge of stagnant growth and sought ways to magnify its brand visibility and sales. They partnered with us to revamp their digital marketing approach, focusing primarily on Facebook ads and conversion rate optimization (CRO). This case study delves into the strategies employed and the impressive outcomes they yielded.
Step 01
Piñaq, a renowned liqueur brand, faced the challenge of stagnant growth and sought ways to magnify its brand visibility and sales. They partnered with us to revamp their digital marketing approach, focusing primarily on Facebook ads and conversion rate optimization (CRO). This case study delves into the strategies employed and the impressive outcomes they yielded.
Step 01
Piñaq, a renowned liqueur brand, faced the challenge of stagnant growth and sought ways to magnify its brand visibility and sales. They partnered with us to revamp their digital marketing approach, focusing primarily on Facebook ads and conversion rate optimization (CRO). This case study delves into the strategies employed and the impressive outcomes they yielded.
Step 02
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Step 03
Step 03
Step 03
Piñaq experienced an impressive average of 6 times return on every dollar spent on advertising. This demonstrated the effectiveness of the tailored ads and efficient use of the budget.
Online sales skyrocketed, and offline retailers reported a significant uplift in Piñaq purchases. The digital campaigns influenced offline buying behaviors.
Post-CRO (conversion rate optimization), Piñaq's website saw decreased bounce rates and a substantial increase in average session durations. Visitors were more engaged and more likely to complete a purchase.
"They offer excellent service and are very knowledgeable about marketing and advertising. The team is excellent at project management, delivering on time and within budget."
Gabriel Sezanayev
Founder, Piñaq
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