Case studies
Web Development
Alex Yadgarov & Assoc.
AccidentNewYork.com, a platform dedicated to serving personal injury victims in New York, embarked on a transformative journey to overhaul its online presence, aiming to provide clearer information, enhanced user experience, and streamlined access to legal services.
Legal Services

Objectives

  • To modernize the website’s design, making it visually appealing and reflective of professional legal services.
  • Enhance user experience with intuitive navigation and improved site functionality.
  • Optimize the website’s conversion funnel to increase client engagement and consultation bookings.

Challenges

  • The previous website lacked visual appeal and did not effectively communicate the firm’s expertise.
  • Users found it difficult to navigate, resulting in lower engagement and conversion rates.
  • The site was not effectively optimized for mobile devices, affecting accessibility for a significant portion of the audience.

Solutions

  • Implement a sophisticated and modern design that aligns with the firm’s branding and professional image.
  • Redesign site architecture for intuitive user flow and easy access to important information.
  • Optimize the website for all devices, ensuring a seamless experience from desktop to mobile.

Implementation

  • Collaborated with top web designers to create a visually striking design that conveys authority and professionalism.
  • Restructured the website layout to improve navigation pathways, making key information such as practice areas, attorney profiles, and contact details easily accessible.
  • Enhanced mobile responsiveness to cater to users accessing the site via smartphones and tablets.

Results

  • The new website presents a polished, professional image that effectively showcases the firm’s expertise.
  • Improved navigation and site functionality increased user engagement and longer visit durations.
  • The conversion rates from visits to consultation bookings have significantly increased, demonstrating the effectiveness of the redesign in meeting business objectives.

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