Objectives

• To increase organic visibility, improve Domain Rating, and drive more organic traffic and leads.
  

Challenges

• The company faced challenges with low Domain Rating, limited search engine visibility, and insufficient organic lead generation, compounded by underperforming website functionality.
  

Solutions

• Develop a comprehensive on-page SEO strategy and conduct a full site rework to improve website performance and search engine rankings.
  

Implementation

• Site Rework: Redesigned the website architecture to improve user experience and site speed, crucial for SEO and user retention.
• On-Page SEO Optimization: Implemented extensive on-page SEO adjustments, including keyword optimization, meta tags, and content enhancement to align with SEO best practices.
  

Results

• Domain Rating increased from 11 to 22 in just over 9 months.
• Overall keywords ranked grew from 356 to 858.
• Number of keywords ranking in top 10 SERPs surged from 15 to 144.
• Organic traffic increased by 50% year on year.
• Impressions rose by 30% year on year.
• Organic leads increased by 45.31% year on year.
• Significant performance improvements post-site rework, contributing to enhanced user engagement and retention.

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