Objectives

• Enhance E-Commerce Performance
  1. Utilize advanced digital marketing strategies to boost online sales.
• Maximize Return on Advertising Spend
  1. Achieve a significant increase in ROI through targeted advertising on Meta and Google.
• Optimize Conversions
  1. Implement CRO techniques to improve the efficiency of digital ads and increase conversion rates.

Challenges

Piñaq faced significant challenges in a competitive online beverage market, including low engagement on digital platforms and suboptimal conversion rates, which hindered their sales growth.

Solutions

• Integrated Advertising Strategy
  1. We deployed a coordinated approach using both Google Ads and Meta Ads to maximize reach and impact.
• Conversion Rate Optimization (CRO)
  1. Focused on enhancing the user experience and refining the sales funnel to improve conversion rates from ad clicks to purchases.
• Data-Driven Targeting
  1. Utilized analytics and user behavior data to refine targeting and personalize ad content, increasing relevance and engagement.

Implementation

• Initial Audit and Strategy Formulation
  1. Conducted a comprehensive analysis of existing campaigns and identified areas for improvement.
• Campaign Execution and Management
  1. Launched revised campaigns with enhanced targeting and optimized ad content.
• Ongoing Optimization and Adjustment
  1. Continuously monitored campaign performance and made real-time adjustments to maximize effectiveness and ROI.

Results

• 6x Return on Ad Spend
  1. Our strategic ad placements and optimization led to a sixfold increase in ROI.
• 64% Increase in Online Sales YoY
  1. Piñaq experienced a substantial year-over-year increase in online sales, attributing this growth to refined digital marketing strategies.

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